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Art | "Entrepreneurial Spirit"


Nipsey Hussle


✎ Nipsey Hussle was a rapper who managed to rise from his violent past to become a Grammy-nominated artist and a successful entrepreneur. He went from dropping out of school, joining the Crips gang when he was 14, to putting out several mixtapes, of which rapper Jay-Z bought 100 copies for $100 each, and collaborating with artists, such as Drake, Snoop Dogg and Rick Ross.


1. Have a plan

2. Have a strategy

3. Find leverage

4. Make sacrifices

5. Be proud of what you do

6. Use the power of the heart

7. Live your dream

8. Don't listen to the #LittleMan

9. Keep evolving

10. Don't alienate your brand

11. Bonus: Focus on the people

More about Nipsey Hussle.

Nipsey Hussle's nickname came from his entrepreneurial spirit. He shined shoes for $2.50 to pay for school clothes at age 11 with a goal of a hundred shoes a day. Hussle sold his mixtapes out of a car trunk at a neighborhood strip mall at the intersection of Slauson Avenue and Crenshaw Boulevard. After leaving Epic Records, he founded his own record label. Hussle experimented with unorthodox sales strategies by selling expensive copies of certain mixtapes even while the songs were distributed for free.

YouTube: Evan Carmichael


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